A specialized trade company “CHETRA – Spare Parts & Components”, acts for the Concern “Tractor Plants” (CTP) in the field of sale of spare parts to be used for heavy-duty track-type machines manufactured by leading world-known companies (such as Caterpillar Inc, Komatsu, Liebherr, Hitachi etc.) as well as for similar Russian machinery manufactured under the brand CHETRA. The company also supplies forgings, steel & iron castings.
Official suppliers of CHETRA-SPC LLC are CHAZ JSC (Cheboksary), KurganMashZavod JSC (Kurgan), Promtractor JSC (Cheboksary), AMZ JSC (Barnaul), VMTZ JSC (Vladimir), VgTZ JSC (Volgograd), KCP JSC (Krasnoyarsk), Lipetsk Tractor JSC, Kraslesmash JSC, "Onega Tractor Plant".
As early as 2003, in order to create a generally recognized common brand, facilitating an access to home and international markets for their enterprises, the Concern Tractor Plants developed their own trademark CHETRATM.
The trademark stands for “CHETRA-Spare Parts & Components”, LLC, – a company, which distributes components for crawler machines, and CHETRA-Industrial Machines, JSC, – a company established for sale of bulldozers & pipe-layers manufactured by «Promtractor» JSC. In the same year, «CHETRA» brand was awarded a silver medal at the international Сontest “EFFIE/The Best Trade Mark of Year”.
Tasks of company
«CHETRA-Spare Parts & Components» set the following important objectives:
- 15.3 % sales growth, compared with 2008 year.
- Market share increase to be achieved by putting out the competitor groups.
- Sales profitability increase, including that achievable by means of changing the Goods Flow Price Vertical.
- Products availability achievable by means of proper use of stocks, mobile service centers and branches.
- Formation of сustomer groups determining a steady product promotion.
Mission – providing for maximum satisfaction of сustomers with trouble-free operation of the Equipment, due to just-in-time delivery of components and spare parts.
«CHETRA-Spare Parts & Components» is specialized in the delivery of a complete set of undercarriage components for heavy-duty crawler tractors, bulldozers and pipe-layers (both domestic and imported ones), as well as for agricultural and logging tractors.
The purchasing of a complete set of components for undercarriage guarantees units and parts compatibility and saves labor and production costs, which, in the long run, reduces the costs of final product.
Along with the selling of serial products manufactured by CTP enterprises, CHETRA-SPC accepts orders for single-batch products. The up-to-date high-tech equipment installed at the Concern enterprises, enables the manufacturing of most complicated units and parts of excellent quality in the shortest time.
The products sold by «CHETRA-Spare Parts & Components», LLC, are supplied to 40 countries, including European countries: Italy, Germany, Poland, Czech Republic, Hungary, Bulgaria, Lithuania, Estonia and others.
Among permanent customers of CHETRA-SPC there are such world-known producers as Caterpillar, Daimler-Chrysler, SAF, Koch и BEML.
The main customers of CHETRA-SPC products are companies operating in Gold- and Diamond Mining Industry, Oil&Gas, Coal&Mining Industries, Rail&Road Branch, Agriculture and Industrial Forestry, Tractor and Excavator Building, Power & Communication, Motor-Car Industry and Civil Engineering.
Further Development Prospects:
The work is carried out continuously in order to improve the products, extend the sale range, expand the sales network, implement new high technologies and satisfy the customer needs, which enables to enhance export deliveries.
A share of export deliveries in a total sale volume is ever increasing.
Advantages of cooperation with the Company for Customers:
· Opportunity to get from one source the whole range of spare parts required for servicing the «CTP» machines;
· OEM Quality;
· Unmatched offer of the Company on undercarriages, as far as harmony of price and quality is concerned.
